From its 1953 debut, Atlantans have started their holiday traditions by riding the Macy’s Pink Pig atop the Lenox Square Mall.
For this event program, I created new illustrations of “Priscilla the Pink Pig” and her environment.
The collateral pieces included: poster, bag stuffer, ride tickets, coupon and VIP invitation.

The direction for this Nissin Facebook app was to set brand characters in an enviornment that correlated to the mood of the contest.
I also created additional character art that corresponded to holidays and current events for various Facebook posts.

To help drive traffic for this annual event, a mural was created for the “Gift of Freedom” theme. The artwork served as the backdrop and was also broadcasted on a jumbotron during the event. Related pieces include: poster, brochure, press kit, and viewing locations map for social media and advertisements.

I got the buzz going with a whimsical mascot that added some charm to this academic event.
The logo was applied to multiple pieces of hard goods including: t-shirts, book bags and school supplies. I also created art components for the minisite.

Adhering to brand guidelines, I utilized product photography, composited imagery and illustrations to create social media content for various accounts.

I utilized brand elements from the Nickelodeon's style guide to create this evite for a Target open house event promoting an exclusive toy line.